The Ministry of Industry and Information Technology requires the construction of industrial quality brands in 2020
Release Date:2020-04-22
Source:Ministry of Industry and Information Technology
Views:2683

In order to implement the spirit of the National Conference on Industry and Information Technology and the "Implementation Opinions of the Ministry of Industry and Information Technology on Promoting the Improvement of Manufacturing Product and Service Quality" (Industry and Information Technology Department [2019] No. 188), focus on increasing varieties, improving quality, and creating brands , To promote the high-quality development of the manufacturing industry. On March 31, the General Office of the Ministry of Industry and Information Technology issued a notice (Gongxindiankehan﹝2020) No. 59) to inform local industry and information The association and relevant industry associations have put forward requirements to improve the quality and efficiency of the manufacturing industry and promote quality changes as the goal, enhance quality innovation capabilities, optimize the quality development environment, consolidate the foundation for quality improvement, cultivate new advantages in manufacturing quality, and promote the manufacturing industry Advanced foundation and modernization of the industrial chain.


The notice proposes the following six key tasks:


1. Guide the upgrade of the company's quality management system


Guide enterprises to improve the quality responsibility system, actively fulfill their social responsibilities, improve the quality traceability mechanism for the entire life cycle of products, make self-declarations on product and service quality standards, and accept social supervision. Promote enterprises to strengthen overall quality management, introduce management models such as excellent performance, Six Sigma, and lean manufacturing, explore the construction of a whole-process quality management system based on digitization, networking, and intelligence, and improve quality management capabilities. Guide large-scale enterprises to establish and improve the second-party quality audit system, strengthen the guidance and supervision of the quality, technology, process, equipment and personnel of the suppliers of small and medium-sized enterprises, and continuously improve the supply quality of the supply chain. Support relevant units to implement customer satisfaction projects, promote the construction of a quality integrity system, and improve customer satisfaction and enterprise quality benefits.


2. Promote advanced quality tools and methods


Support industry associations and professional institutions to continue to carry out quality benchmark selection and experience exchanges. Encourage local industry and informatization authorities, professional institutions, and industry associations to promote modern quality management methods and quality engineering technologies, develop related tools and software (APP), and focus on improving the reliability of integrated circuits and mechanical equipment to carry out technical research, analysis and evaluation, Consultation, diagnosis and professional communication. Support relevant institutions and industry associations to promote the construction of corporate quality culture, organize and carry out mass quality activities such as quality management teams, team management, on-site management, and "Quality Month". Support professional institutions to track and study quality management and quality control technologies under new production methods and business models, and create multiple forms of quality technology communication carriers. Support the development of quality technology innovation and reliability improvement industry exchanges, and promote the quality of some key products to achieve a leap.


3. Steadily promote quality grading and evaluation


Focusing on iron and steel, non-ferrous metals, building materials, petrochemicals, and machinery and equipment, continue to promote the quality classification of industrial products, research and formulate product quality classification standards around product performance, technical capabilities, and user needs, and rely on industrial product trading platforms and other circulation channels to carry out Demonstration application of quality classification. Pilot promotion of consumer quality grading for electronic products, home appliances, etc., to determine grading standards around key features such as product safety performance, energy saving and environmental protection, intelligence level, user experience, etc., and to increase quality grading by combining the acceptance of e-commerce platforms and the comparative analysis of domestic and foreign product quality Publicize and implement promotion efforts to promote the consumption of high-quality products. Strengthen the construction of the first (set) major equipment testing and evaluation system, explore the establishment of a quality-level insurance operation mechanism, and encourage the use of high-quality products in major equipment and key projects.


4. Deepen the development of industrial brand cultivation


Support industries, localities and professional institutions to continue to organize and carry out corporate brand cultivation standards publicity and implementation activities, and promote the development of brand management system maturity evaluation. Guide enterprises to improve the level of creative design, improve user experience, and enhance cultural added value; encourage localities to promote high-quality manufacturing projects; support the industry to carry out product quality identification and user satisfaction product selection. Continue to promote the construction of regional brands of industrial clusters, guide the clusters to strengthen the construction of technical service platforms, and enhance industrial competitiveness and regional brand influence by improving standards, registering collective trademarks, and publicizing and promoting. Encourage the planning and organization of special events around the China Brand Day, guide the development of China's industrial brand tour, brand story contest, brand innovation results release and other activities, and continue to enhance the image of the industrial brand.


5. Improve the basic level of quality and technology


Encourage local industry and informatization authorities to integrate quality improvement with intelligent manufacturing, green manufacturing, and industrial Internet construction, and increase quality upgrading technological transformation and technological innovation support. Encourage localities, enterprises and social organizations to formulate advanced standards that meet high-level market needs, support industries and enterprises to actively participate in the formulation of international advanced standards, and promote quality upgrades with advanced standards. Support the development of public service platforms for R&D, design, measurement and testing, reliability verification, inspection and testing in areas such as the Internet of Vehicles, 5G, integrated circuits, new materials, and the Internet of Things. Support professional institutions to provide quality control and technical evaluation services to the society, especially small, medium and micro enterprises, and improve the reliability and stability of basic industrial products.


6. Strengthen the training of quality brand talents


Support relevant associations to organize and carry out comprehensive quality management knowledge competitions, and promote quality brand quality education. Encourage professional institutions to be guided by the needs of the enterprise, systematically promote the training of quality talents in the manufacturing industry, and expand the capabilities of professional talents such as chief quality officers, chief brand officers, quality reliability engineers, and brand managers. Guide enterprises to combine the industry and its own characteristics, strengthen quality knowledge, knowledge, and job skills training, and strictly implement key posts with certificates. Promote the establishment of a quality education network involving institutions of higher learning, scientific research institutes, industry associations and enterprises, organize the development of quality brand promotion "14th Five-Year" series of textbooks, and create quality brand quality courses. Support the establishment of quality research institutes, brand research institutes, industrial quality and brand talent training bases, and accelerate the creation of quality brand professional teams.


Finally, the notice requires local industry and informatization authorities, relevant associations, and professional institutions to strengthen the promotion and implementation of quality brands, actively carry out online training and consulting services, and urge enterprises to implement "quality first" throughout the entire production and operation process of enterprises, and carry out comprehensive Quality management requires quality from management and benefits from management. Focus on strengthening the guidance of upstream and downstream enterprises in the industrial chain of products directly related to epidemic prevention and control and people's livelihood protection, and promote the improvement of the quality of the industrial chain.


(Source: official website of the Ministry of Industry and Information Technology)


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